Forever In Motion
We are krow.kinetic.
A specialist agency with specialist knowledge. Born from 40 years of automotive experience.
Constantly transforming and innovating at the speed of change.
To help brands create tomorrow's Mobility sector today.
Delivering measurable success by a passionate team that offers senior industry expertise with youthful enthusiasm.
Capabilities
It's all possible
Our creativity knows no bounds. We fuse entertainment, technology, and smart thinking, glued together by creativity. To build data-driven experiences that inspire change in how we move, goods travel, and the brands we buy.
From game-changing global brand campaigns to hyper-targeted local activations, from scroll-stopping social content to sleek digital experiences – whatever the touchpoint, we craft bold ideas that captivate, convert, and leave a lasting impact.
PRODUCT AND GROWTH STRATEGY
DESIGN AND BRANDING
ADVERTISING
SOCIAL
DIGITAL
CONTENT
CUSTOMER EXPERIENCE
EVENTS
CRM
DATA MANAGEMENT AND SCIENCE
REWARD & RECOGNITION
RETAIL NETWORK MANAGEMENT
DIGITAL PORTALS
B2C, D2C, B2B
Leadership
Senior Bods
Seen enough to have picked up a diverse wealth of experience, spanning all kinds of work, businesses, and sectors. Hungry enough to make krow kinetic an amazing and rewarding place to be, for our Clients and for our people.
Leadership
Sam Smith
CEO
25+ years’ global advertising experience working both client and agency side with a passion for all things automotive. Leading the agency, an open and honest approach has served Sam well in building strong client relationships. Sam’s focus today is ensuring the agency attracts the right talent and building a culture that enables the team to flourish in their career aspirations and exceeding client expectations. Any free time is spent fuelling her love for travelling and home renovations.
Leadership
David Dent
Head of Strategy, Innovation and Growth
David has too many years’ experience than he likes to admit to. He has built his reputation at multiple leading agencies including Saatchi & Saatchi, HHCL, and Leagas Delaney, delivering award winning campaigns across a range of sectors. After 10 years focusing on the Automotive industry and the emerging Mobility sector, he brings a wealth of knowledge and insight and a disruptive mindset to deliver effective, data driven strategies. If that’s not enough he’ll tell you many stories about Rugby, Golf and Sailing from the days when he was fitter.
Leadership
Martin Cox
Creative Director
Award-winning Creative Director with a passion for automotive storytelling. Created over thirty Global, European and regional creative campaigns for brands including BMW, Lexus, Toyota, Jaguar, Land Rover and Vauxhall. His impactful and innovative campaigns helped triple Jaguar sales in 5 years and build Spark44 from 40 people to over 1000. Along the way he has won multiple EFFIE’s, British Arrows and Campaign awards for Super Bowl spots, You Tube documentaries and more. And he’s just as passionate about bikes and windsurfing.
Leadership
Matt Lampey
Business Director
Drawing upon his extensive background in multi-disciplinary design and digital agencies, coupled with over two decades of experience in client and business development, his invaluable expertise makes him adept at understanding our clients needs. His track record of collaborating with renowned global brands is nothing short of impressive, and as a senior member of krow kinetic he always ensures that the clients and agencies requirements are met, creating long lasting relationships and delivering exceptional results that drive both creative innovation and business success.
Leadership
Mike Davill
Client Partner
Over 20 years automotive marketing experience spanning local, regional and national marketing. Partnering with clients on planning, strategy, communications, lead generation and campaign activation. Even a bit of time client-side thrown in for good measure too.
Leadership
Pamela Williams
Client Partner
Experienced and commercially-minded marketeer who has worked across different industry sectors from FMCG to financial services, delivering tailored and results-driven campaigns. Over 20 years in the Agency and Client world devising and implementing multichannel strategies ranging from integrated communications and branding to instore and digital marketing. Pamela’s specific strengths lie in CRM and Loyalty. Her claim to fame is that she launched Tesco Clubcard. Her passion is building strong teams that deliver ground-breaking and successful work. She also has a passion for Espresso Martinis and claims she makes the best in town!
Sam Smith
CEO
Sam Smith
CEO
25+ years’ global advertising experience working both client and agency side with a passion for all things automotive. Leading the agency, an open and honest approach has served Sam well in building strong client relationships. Sam’s focus today is ensuring the agency attracts the right talent and building a culture that enables the team to flourish in their career aspirations and exceeding client expectations. Any free time is spent fuelling her love for travelling and home renovations.
David Dent
Head of Strategy, Innovation and Growth
David Dent
Head of Strategy, Innovation and Growth
David has too many years’ experience than he likes to admit to. He has built his reputation at multiple leading agencies including Saatchi & Saatchi, HHCL, and Leagas Delaney, delivering award winning campaigns across a range of sectors. After 10 years focusing on the Automotive industry and the emerging Mobility sector, he brings a wealth of knowledge and insight and a disruptive mindset to deliver effective, data driven strategies. If that’s not enough he’ll tell you many stories about Rugby, Golf and Sailing from the days when he was fitter.
Martin Cox
Creative Director
Martin Cox
Creative Director
Award-winning Creative Director with a passion for automotive storytelling. Created over thirty Global, European and regional creative campaigns for brands including BMW, Lexus, Toyota, Jaguar, Land Rover and Vauxhall. His impactful and innovative campaigns helped triple Jaguar sales in 5 years and build Spark44 from 40 people to over 1000. Along the way he has won multiple EFFIE’s, British Arrows and Campaign awards for Super Bowl spots, You Tube documentaries and more. And he’s just as passionate about bikes and windsurfing.
Matt Lampey
Business Director
Matt Lampey
Business Director
Drawing upon his extensive background in multi-disciplinary design and digital agencies, coupled with over two decades of experience in client and business development, his invaluable expertise makes him adept at understanding our clients needs. His track record of collaborating with renowned global brands is nothing short of impressive, and as a senior member of krow kinetic he always ensures that the clients and agencies requirements are met, creating long lasting relationships and delivering exceptional results that drive both creative innovation and business success.
Mike Davill
Client Partner
Mike Davill
Client Partner
Over 20 years automotive marketing experience spanning local, regional and national marketing. Partnering with clients on planning, strategy, communications, lead generation and campaign activation. Even a bit of time client-side thrown in for good measure too.
Pamela Williams
Client Partner
Pamela Williams
Client Partner
Experienced and commercially-minded marketeer who has worked across different industry sectors from FMCG to financial services, delivering tailored and results-driven campaigns. Over 20 years in the Agency and Client world devising and implementing multichannel strategies ranging from integrated communications and branding to instore and digital marketing. Pamela’s specific strengths lie in CRM and Loyalty. Her claim to fame is that she launched Tesco Clubcard. Her passion is building strong teams that deliver ground-breaking and successful work. She also has a passion for Espresso Martinis and claims she makes the best in town!
