AVL - Re-imaging Motion

THE HEADSCRATCHER

AVL were struggling with their brand positioning. Their services are broad and communicating this was difficult for a very rational global automotive engineering and technology company based in Graz, Austria.

THE BIG POSITIVE IMPACT

Founder Professor List’s desire to bring change and sustainability to the sector was our starting point. His inspiration was at the heart of the brand, his attitude pulsed throughout AVL and all their services sprang from his visionary approach to solving the world’s mobility issues. AVL are more than a mobility company, they are the science behind moving. Their work is all about understanding Motion. It is at the very heart of what they do, how they work and how they will interpret future mobility. It was from this perspective that Reimagining Motion was born. We redefined AVL as an agile brand suited to the fast-moving world of the new mobility sector.