Making a promise to the planet

The Headscratcher

AVL is one of the world’s leading mobility technology companies for development, simulation and testing in the automotive industry. For 2025 it set itself a new vision – to become net zero by 2030. It’s a huge undertaking for an automotive supplier that requires a fundamental shift from all its employees and stakeholders. Our challenge was to portray this challenging new vision in a film to be shared at their global conference in January 2025.

The Big Positive Impact

Building on our existing Re-Imagining Motion positioning, we wanted to show how nature is inspiring AVL’s new vision. We introduce a female employee looking for inspiration and follow her path from AVL HQ in Austria to the surrounding forests. Here she is inspired by nature to help create a greener, safer, better world of mobility - for her, her co-workers, her family, for everyone and for the planet. It’s an uplifting, motivating film that begins the new journey to sustainability for AVL.