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Putting the art into parts distribution.
The Headscratcher
Distrigo is Stellantis group’s global parts distribution network and still relatively new in the UK. Our research showed very low brand awareness amongst their potential customer base, the market being dominated by much bigger players like Euro Car Parts. It was going to be a tough market to achieve stand out. We needed to find a point of differentiation that would make Distrigo not just stand out, but stand head and shoulders above the crowd.. As part of Stellantis, a brand with over 100 years of incredible heritage in car manufacturing (including Vauxhall, Peugeot and Citroën), Distrigo could rightfully be positioned as an authority on car parts, a company you could trust that understood and cared about quality of service.
The Big Positive Impact
Parts were elevated to sculptural works of art, framed or put on plinths to convey the simple message – each part is a perfect feat of engineering and every part is important to Distrigo. We ran takeovers on trade sites and used social, press and display to create real impact amongst our target market to drive awareness. Site visits rose 258.41% from 21,733 users to 77,893. We also saw a resultant 35.57% uplift in Organic Search.
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More work
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LAUNCHING AN ICON
Launching the all-new Scania V8 with a striking look and a memorable event.
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