Creating a brand identity that harnesses the power of electricity.

The Headscratcher

PhiHong manufacture charging products for many of the world’s leading brands. If you own a computer or phone, you probably have one of their chargers. They have recently moved into the EV charging sector and wanted to separate their new business from the old. They needed a new name, brand, and identity. A brand that doesn’t incorporate their Asian heritage.

A brand that stands out amongst their diverse competitor set.

The Big Positive Impact

Their vision was “to harness the power of electricity to charge the world”. A strong and positive statement to which we applied a customer-first approach that demonstrated agility, integrity and commitment. Whether through rapid chargers for an EV or phone or through renewable energy solutions, Zerova was there to empower customers as they navigate technology both now and in the future.